hospitality // wyndham hotels & resorts

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beauty & fashion // BLOOMINGDALE’S

I concepted and created innovative online projects such as beauty guides and how-to videos, trend-based editorial lookbooks and promotional beauty sampling programs. I also worked on high-level concepts for seasonal campaigns. In addition, I wrote mobile-optimized content for weekly beauty and accessories emails, which included brainstorming engaging new concepts and creating compelling subject lines to increase open rates.

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Misc. // google & Gilt groupe

I've written everything from daily deals at Gilt City to restaurant, hotel and store descriptions for Google Maps. I've also worked on print catalogs and collateral for Bloomingdale's.

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